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NEW YORK - December 5, 2008 - Known for beloved and epic holiday events, Macy's is adding a new tradition this season with the premiere of the original special, "Little Spirit: Christmas in New York." Building on the legacy created by its starring role in the classic "Miracle on 34th Street," Macy's partnered with Curious Pictures and Mediaedge:cia (MEC) to develop the new one-hour holiday program that will air on NBC on Wednesday, December 10 from 8-9 p.m. ET. (airs on Telemundo on Saturday, December 13 at 6:30 p.m.). The new "painted" animated special features an all-star cast of voices including Danny DeVito, Lucy Liu, Freddy Rodriguez, Brian Williams and Brenda Song.
With music composed by Tony and Grammy award-winning musician Duncan Sheik, the special features traditional painting with contemporary 3-D technology - creating an aesthetic that is both classic and innovative. Set in New York City, the story tells a tale of a boy named Leo (Michael Hall D'Addario) who moved to Manhattan with his family, where his magical adventure begins. While preparing for Christmas, Leo loses his dog in Central Park. A magical creature named Little Spirit accompanies Leo on his wondrous journey in search of his dog, taking him through the celebratory setting of New York City during the holidays.
"As a company with a rich history of beloved holiday traditions, Macy's was thrilled at the opportunity to collaborate with the talented team at Curious Pictures and MEC to produce Little Spirit: Christmas in New York - a charming and fresh addition to the great holiday classics," said Robin Hall, senior vice president Macy's Parade and Entertainment Group. "Over the last 150 years, Macy's has wowed audiences young and old with our memorable events and our heritage of ushering in the holiday season each Thanksgiving. Now, as the first new animated holiday TV special in many years, we believe Little Spirit: Christmas in New York will captivate kids and adults alike."
"Little Spirit: Christmas in New York" is executive-produced by Macy's Parade and Entertainment Group, Mediaedge:cia and Curious Pictures.
About Curious Pictures
Curious Pictures (www.curiouspictures.com) is the largest animation studio in New York and home to award-winning creators of animated TV series, commercials, casual games and celebrated characters in picture books. Curious currently produces the top-rated pre-school series Little Einsteins for Playhouse Disney, and has produced such hit shows as Codename: Kids Next Door and Sheep in the Big City for Cartoon Network, A Little Curious for HBO and Avenue Amy for Oxygen TV. Most recently, the studio provided extensive motion capture work for the release of Harmonix' hit video game Rock Band, and designed and produced the opening title sequence for Where in the World is Osama Bin Laden?, which will be distributed by The Weinstein Company. It also produced thirty minutes of innovative motion-capture animation for the documentary Chicago 10, which opened the 2007 Sundance Festival and will be distributed in 2008 by Roadside Attractions, and launched its first game, Out of Your Mind, produced in collaboration with Gamelab. The work of Curious Pictures' directors has been recognized by numerous competitions and festivals, including the Academy Awards, the Emmy Awards, BAFTA, the Webby Awards, The One Show Interactive awards, the Cannes Lions Festival, the AICP Show, the International Animated Film Festival in France and the Ottawa International Animation Festival. Leveraging its multiple strengths in animation, design, production and brand strategy, Curious has created successful branded entertainment for Mattel and AOL, as well as commercials for hundreds of global marketers. Its roster of award winning live-action and animation directors includes Rohitash Rao, Stefan Nadelman, Steve Oakes, Saul Blinkoff and Greg Ramsey. Founded in 1993, it is managed by partners Susan Holden, Steve Oakes, Richard Winkler, Jonathan Paley and Lewis Kofsky.
About Mediagedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with clients' brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP's media investment management group. To find out more go to: www.mecglobal.com.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom.
Macy's Legacy of Holiday Magic Continues with Premiere of New Animated Special
New Christmas television special features voices of Danny DeVito, Lucy Liu, Freddy Rodriguez, Brian Williams and Brenda Song; Music composed by Duncan Sheik along with selections from Faith Hill's new Christmas albumNEW YORK - December 5, 2008 - Known for beloved and epic holiday events, Macy's is adding a new tradition this season with the premiere of the original special, "Little Spirit: Christmas in New York." Building on the legacy created by its starring role in the classic "Miracle on 34th Street," Macy's partnered with Curious Pictures and Mediaedge:cia (MEC) to develop the new one-hour holiday program that will air on NBC on Wednesday, December 10 from 8-9 p.m. ET. (airs on Telemundo on Saturday, December 13 at 6:30 p.m.). The new "painted" animated special features an all-star cast of voices including Danny DeVito, Lucy Liu, Freddy Rodriguez, Brian Williams and Brenda Song.
With music composed by Tony and Grammy award-winning musician Duncan Sheik, the special features traditional painting with contemporary 3-D technology - creating an aesthetic that is both classic and innovative. Set in New York City, the story tells a tale of a boy named Leo (Michael Hall D'Addario) who moved to Manhattan with his family, where his magical adventure begins. While preparing for Christmas, Leo loses his dog in Central Park. A magical creature named Little Spirit accompanies Leo on his wondrous journey in search of his dog, taking him through the celebratory setting of New York City during the holidays.
"As a company with a rich history of beloved holiday traditions, Macy's was thrilled at the opportunity to collaborate with the talented team at Curious Pictures and MEC to produce Little Spirit: Christmas in New York - a charming and fresh addition to the great holiday classics," said Robin Hall, senior vice president Macy's Parade and Entertainment Group. "Over the last 150 years, Macy's has wowed audiences young and old with our memorable events and our heritage of ushering in the holiday season each Thanksgiving. Now, as the first new animated holiday TV special in many years, we believe Little Spirit: Christmas in New York will captivate kids and adults alike."
"Little Spirit: Christmas in New York" is executive-produced by Macy's Parade and Entertainment Group, Mediaedge:cia and Curious Pictures.
About Curious Pictures
Curious Pictures (www.curiouspictures.com) is the largest animation studio in New York and home to award-winning creators of animated TV series, commercials, casual games and celebrated characters in picture books. Curious currently produces the top-rated pre-school series Little Einsteins for Playhouse Disney, and has produced such hit shows as Codename: Kids Next Door and Sheep in the Big City for Cartoon Network, A Little Curious for HBO and Avenue Amy for Oxygen TV. Most recently, the studio provided extensive motion capture work for the release of Harmonix' hit video game Rock Band, and designed and produced the opening title sequence for Where in the World is Osama Bin Laden?, which will be distributed by The Weinstein Company. It also produced thirty minutes of innovative motion-capture animation for the documentary Chicago 10, which opened the 2007 Sundance Festival and will be distributed in 2008 by Roadside Attractions, and launched its first game, Out of Your Mind, produced in collaboration with Gamelab. The work of Curious Pictures' directors has been recognized by numerous competitions and festivals, including the Academy Awards, the Emmy Awards, BAFTA, the Webby Awards, The One Show Interactive awards, the Cannes Lions Festival, the AICP Show, the International Animated Film Festival in France and the Ottawa International Animation Festival. Leveraging its multiple strengths in animation, design, production and brand strategy, Curious has created successful branded entertainment for Mattel and AOL, as well as commercials for hundreds of global marketers. Its roster of award winning live-action and animation directors includes Rohitash Rao, Stefan Nadelman, Steve Oakes, Saul Blinkoff and Greg Ramsey. Founded in 1993, it is managed by partners Susan Holden, Steve Oakes, Richard Winkler, Jonathan Paley and Lewis Kofsky.
About Mediagedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with clients' brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP's media investment management group. To find out more go to: www.mecglobal.com.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom.