About Macy's

Macy's is capturing the spirit of America as it pursues an exciting new course for the future. Macy's is a truly nationwide department store operating more than 800 stores in 45 states, the District of Columbia, Puerto Rico and Guam. By reflecting uniquely American lifestyles ... by providing fashion and delivering affordable luxury ... by putting the customer first, Macy's is distinguishing itself as something very special on the American landscape.

Macy's, Inc. is driving significant progress in each of the four strategic priorities that guide business decisions related to Macy's. The four priorities - Assortments, Price Simplification, Improving the Shopping Experience and Marketing - have helped sharpen our discipline creativity, while providing Macy's a well-defined roadmap for continuous improvement in the most crucial aspects of daily operations.

Focusing on Core Customers

To drive sales growth and deliver comp store increases at Macy's, our mindset has shifted from a broad customer target to focusing on winning greater loyalty from style-oriented men and women who can afford what they want and who care about quality for themselves, their families and their homes.

Macy's core customer is clearly defined, based on extensive research into the shopping habits and buying preferences of consumers nationwide. Macy's core customers fall into four key lifestyles, which encompass both women and men. Click to learn more...

Private Brands

Macy's is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. In addition, selected Macy's private brand merchandise is sold through non-competitive department stores internationally.

Merchandise for each private brand, available "Only @ Macy's," is developed to appeal to a certain customer lifestyle and supported with marketing programs that create a precisely defined image. Click to learn more...

Spectacular Events Set Macy's Apart

Macy's strives to make the shopping experience fun. There's always something going on in our stores - fashion events, product demonstrations, personal appearances, sales, cooking events, book signings or samplings. Shopping isn't just about finding products that meet a need - it's about entertainment.

That sense of adventure and excitement extends into the community. More than ever before, Macy's distinguishes itself by hosting major events that delight tens of millions of shoppers in the places we do business. Click to learn more...