REGIONAL
Private Brands
Macy's is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. In addition, selected Macy's private brand merchandise is sold through non-competitive department stores internationally.
Merchandise for each private brand, available
"Only @ Macy's," is developed to appeal to a certain
customer lifestyle and supported with marketing
programs that create a precisely defined image.
For women, Alfani offers interchangeable separates and seasonless suits with a clean, modern sensibility and a refined fit. The collection features updated suiting and more relaxed "city" separates. Alfani for women includes sportswear, intimate apparel, jewelry, handbags and accessories.
Alfani offers men updated classics - clothing for the man who wants to
look appropriate but up-to-date. Designed with an emphasis on fabric and
detail, the collection brings newness to the wardrobe in a comfortable
way. Alfani for men includes sportswear, clothing, pants, furnishings,
shoes and accessories.
This brand aimed at the teen market consists of casual clothes with a strong denim base. Designed to offer clothing that is fresh, approachable and unique in spirit, American Rag appeals to young men and women who want a look that's original, authentic and relaxed.
Charter Club offers all-American style in a traditional and timeless collection of separates - for career, weekend wear and active leisure activities. It is designed for the woman who appreciates a clean, put-together look with the right balance of classic style and comfort. The brand includes sportswear, intimate apparel, jewelry, accessories, bedding and bath.
Club Room features men's classics for weekend or business casual occasions and tailored suiting for the career-oriented professional. Business casual clothing offers a more relaxed version of classic business wear. Weekend casual includes traditional sportswear. The brand includes sportswear, clothing, furnishings, pants, shoes and accessories.
First Impressions classic clothing for newborns and infants is defined by fine fabrics and time-honored details. The collection's soft fabrications and sweet, traditional designs make First Impressions a favorite gift choice. The brand includes clothing and matching accessories for boys and girls with an emphasis on special occasion dressing.
A comprehensive brand of children's play and school clothes, greendog has an easygoing, natural style, a relaxed fit and an appealing price. Kids love the smart, fresh design and parents appreciate the great value and easy care. The brand includes mix-and-match pieces for school, casual or sport for infants, boys sizes 2 - 20 and girls sizes 2 - 16.
This luxury collection for the home evokes the cool, clean-lined style of a world-class hotel or spa, creating "an oasis in the modern world." Hotel offers high thread-count sheets and luxury fibers for the customer who appreciates quality and modern design. The sophisticated collection includes bedding, bath and mattresses.
I•N•C for women delivers up-to-the-minute, trend-right sportswear designed to add freshness and fun to the fashionable woman's wardrobe. Cutting edge, off-the-runway trends are captured and delivered in high profile, affordable clothes for the sophisticated woman who wants to be noticed.
For men, I•N•C offers a cleanly designed, forward-looking clothing
collection. Cool, understated suit separates, knits and T-shirts are
designed to mix and match for maximum versatility for the contemporary man.
This brand is an up-to-date take on timeless menswear traditions. Combining a modern look and styling with luxury fabrics, expert tailoring and subtle details, the brand reflects the influence of London's legendary tailors and fashion designers. Material London includes sportswear, suiting and furnishings.
Designed for the busy woman with a breezy, forward sense of style, this brand offers a versatile collection of fashionable sportswear and stylish accessories that transition from home to work to weekend. The new Style & Co. Home bedding and bath products offer the same clean lines, great style and mix-and-match ease she loves. The brand includes sportswear, shoes, accessories, and bedding and bath.
Elegant and refined, this brand of European-inspired menswear is characterized by luxury fabrics and attention to detail. It is designed for the more traditional customer who expects the best in investment dressing. The brand includes sportswear, clothing, furnishings, shoes and accessories.
Inspired by the latest trends in casual home entertaining, The Cellar offers innovative design in a combination of core basics and seasonal collections for both indoor and outdoor entertaining. The Cellar includes decorative housewares, tableware, serveware and glassware.
With more than 20 years of success to its name, this cookware brand is a trusted name in countless American households. Designed to provide high performance at a reasonable price, Tools of the Trade offers quality, reliability and style in cookware, bakeware, cutlery and kitchen gadgets.