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Macy's Inspires America To "Believe" This Holiday Season
NEW YORK - October 31, 2008 - On the heels of its 150th birthday, Macy's today unveiled its plans for a nostalgic Christmas campaign called Believe, based on the New York Sun's famous "Yes, Virginia, there is a Santa Claus" editorial from 1897. Complete with in-store "Believe Stations" and a devoted "celebrity designer" TV ad, Believe captures the heart of the holiday with... [more] [download]
NEW YORK - October 31, 2008 - On the heels of its 150th birthday, Macy's today unveiled its plans for a nostalgic Christmas campaign called Believe, based on the New York Sun's famous "Yes, Virginia, there is a Santa Claus" editorial from 1897. Complete with in-store "Believe Stations" and a devoted "celebrity designer" TV ad, Believe captures the heart of the holiday with... [more] [download]