2000-present

Colored Towels

Calvin Klein Home


2000
A new private brand of apparel and accessories for children, called Greendog, debuts at stores across the country.

2001
In February, Federated announces that its Stern's division will be closed, with most locations being converted to the Bloomingdale's or Macy's nameplates.

In July, Federated acquires Liberty House, Hawaii's largest retailer and only conventional department store group. It becomes part of Macy's West.


2002
Federated disposes of Fingerhut.

Terry J. Lundgren becomes chief operating officer in addition to president and chief merchandising officer.


2003
Federated integrates the Macy's nameplates with its regional department stores - creating Bon-Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's and Rich's-Macy's. Macy's Corporate Marketing developed.

Bloomingdale's enters the Atlanta market for the first time with two stores.

Terry J. Lundgren becomes president and chief executive officer. James M. Zimmerman remains chairman of the board.

Federated board initiates quarterly dividends.


2004
Terry J. Lundgren becomes chairman, president and chief executive officer as James M. Zimmerman retires as chairman of the company.

Macy's Home Store division is formed.

May Company acquires Marshall Field's.


2005
Federated begins operating nationwide under two store nameplates - Macy's and Bloomingdale's - as all regional department store names are converted to the Macy's brand.

Macy's launches a new customer loyalty program, with escalating benefits for its largest customers, as it issues new credit cards for about 14 million accounts.

Federated acquires The May Department Stores Company. The acquisition creates a stronger, more resourceful company with more stores nationwide.


2006
More than 400 former May Company stores convert to Macy's, creating a nationwide store focused on delivering fashion and affordable luxury to customers from coast to coast.

Macy's launches its first-ever national advertising campaign.

Federated divests Lord & Taylor, David's Bridal and Priscilla of Boston, which were acquired as part of May Company.


2007
Federated sells its 507-store After Hours Formalwear business, which was acquired as part of May Company, to Houston-based Men's Wearhouse.

Shareholders vote to change the corporate name from Federated Department Stores, Inc. to Macy's, Inc.


2008
Macy's began piloting a new localization initiative called My Macy's in 20 local markets as it consolidated three divisions - Macy's North into Macy's East, Macy's Northwest into Macy's West, and Macy's Midwest into Macy's South (creating a new Macy's Central division).

The company celebrated Macy's 150th birthday on October 28.

Macy's, Inc. launches a corporatewide sustainability initiative to guide a wide variety of efforts to protect the environment.


2009
Macy’s rolls out its My Macy’s localization initiative nationwide, creating 49 new local stores districts (for a total of 69), while adopting a unified national operating structure.

Macy’s and Bloomingdale’s launched social media programs to reach customers in new ways.


2010
After several years of significant changes to the company's structure and organization, a culture of growth develops at Macy's, Inc.

Bloomingdale's opens in Dubai, the company's first international presence.

Macy's ends the year with more than 1.2 million Facebook friends.

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