Thanks for Sharing, Macy's popular holiday gift rewards
program, will contribute approximately $10.8 million to
charity in 2007, a new record for the national campaign.
Thanks for Sharing has benefited Macy's communities nationwide
with $24.4 million in the last four years. The primary Thanks
for Sharing beneficiary is the American Heart Association's
"Go Red for Women" program that promotes heart health.
Funds raised at every Macy's division are donated to that
cause as part of Macy's national Go Red sponsorship. Other
beneficiaries include: America's Second Harvest, Boys & Girls
Clubs, Susan G. Komen Breast
Cancer Foundation, Make a Wish
Foundation and the United Way.
Thanks for Sharing debuted
as a national Macy's initiative in
2003 – a distinctive effort from
which customers benefit during
the holiday season and charities
benefit throughout the year. Customers join the program
for $25, and in return, they receive a Reward Card valued at
10 percent of all their Macy's credit card net purchases made
during the holiday period. Plus, for each Thanks for Sharing
customer enrollment, Macy's donates $10 to charity.