As a part of Macy's national brand launch, Macy's hosted its first national "Shop for a Cause" event to benefit thousands of charities in local markets around the country. Shop for a Cause raised more than $9 million in one day – September 16 – for participating charitable organizations.

"Macy's Shop for a Cause was a tremendous success for our charity partners around the country," said Anne MacDonald, president and chief marketing officer of Macy's Corporate Marketing. "Raising $9 million in one day is an extraordinary accomplishment, and we are delighted with our customers' enthusiastic participation in this program."

Macy's donated tickets to important local charities around the country, including the American Heart Association, as an extension of Macy's national support of the "Go Red for Women"movement. Charities sold the tickets and retained the proceeds. Tickets also were sold at Macy's with proceeds divided among all participating charities. Ticket holders received a coupon for 20 percent off men's, women's, children's, and accessories merchandise and 10 percent off home items.