Macy's is the national sponsor of the American Heart Association (AHA) "Go Red for Women" movement to help women live longer, stronger lives. To date, the AHA has received more than $8.5 million for its heart disease awareness and prevention campaign from the full scope of Macy's sponsorship initiatives.

Through Macy's involvement, National Wear Red Day (Feb., 2006) raised more than $175,000 in one day for "Go Red For Women," as customers pledged to love their hearts through lifestyle changes. Customers who wore red received a 15 percent off savings pass or could donate $2 to the AHA in exchange for a "red dress" pin and the shopping pass. Thousands of Macy's employees went red in their own fashion, too, including those who joined an AHA "human red dress pin" under the Gateway Arch in St. Louis.

A special "Go Red" episode of The Learning Channel's popular "What Not to Wear" program aired in March 2007, featuring a makeover of a heart disease survivor. Macy's and the "Go Red" campaign were integrated throughout the broadcast. The cast extensively shopped the store where filming was done, and the "reveal" was filmed at Macy's Center City in Philadelphia.

Joy Behar ("The View") and Lorraine Bracco ("The Sopranos") made a special appearance at Macy's Herald Square in January 2007 to commemorate the launch of American Heart Month and to encourage customers to take the heart health checkup at www.goredforwomen.org.

In addition to fundraising activities, Macy's divisions nationwide planned special events to bring awareness to "Wear Red Day," including holding rallies with health screenings for customers, sharing heart disease awareness tips in televised fashion segments and holding heart-healthy potlucks at associate health fairs.