Strong support of breast cancer research by Macy's, Inc. and its Macy's and Bloomingdale's divisions has resulted in contributions of more than $800,000 to research organizations in the past year through events, promotions and grants.

In October 2006, First Lady Laura Bush was the special guest at the Macy's-sponsored ceremony to illuminate the Gateway Arch in St. Louis with pink lighting to recognize Breast Cancer Awareness month. This was the third consecutive year that Macy's has sponsored the illumination.

Macy's and Bloomingdale's both collaborated with Estée Lauder on exclusive campaigns to benefit breast cancer research in fall 2006. More than $600,000 was raised for The Breast Cancer Research Foundation (BCRF) through the sale of exclusive and limited-edition merchandise. Macy's "For the Love of Her Life" campaign merchandise included plush animals and exclusive Frango® Pink Mint Chocolates.

Bloomingdale's Big Pink Umbrella was created as the exclusive item for 2006. It debuted at the Global Breast Cancer Awareness Campaign kickoff at the 59th Street flagship store. Bloomingdale's also hosted a private dinner with its Chairman Michael Gould and dedicated a Lexington Avenue window to showcase Big Pink.