Bag Hunger
Macy's, Inc.'s ninth annual "Bag Hunger" national Partners
in Time project in June 2006 resulted in 6.6 million pounds
of food being donated by generous associates, nearly
50 percent more than the prior year. The
campaign kicked off on National Hunger
Awareness Day, June 6, and benefited
many affiliates of America's Second
Harvest, the largest hunger-relief
charity in the United States. Divisions
throughout the country were very
creative in marketing their campaigns
such as Macy's West serving breakfast to their
employees on Union Square in San Francisco and designing
the store's windows.
Through "Bag Hunger," Partners in Time addresses the issue
of child hunger, which is more acute in the summer when
children do not have access to school-based meals. Since the
project began in 1998, volunteers have collected food and
equivalent donations totalling 18.5 million pounds, providing
nearly 30 million meals for hungry families nationwide.
Divisional chief financial officers take on the additional
role of "chief food officers" for this effort, challenging their
respective divisions to surpass prior year contributions.
For 2006, Macy's East, Macy's West, Macy's Home Store and
macys.com led the company, and the Macy's Foundation
gave $10,000 in their names to their local hunger-relief
agency partners.