Macy's, Inc.'s ninth annual "Bag Hunger" national Partners in Time project in June 2006 resulted in 6.6 million pounds of food being donated by generous associates, nearly 50 percent more than the prior year. The campaign kicked off on National Hunger Awareness Day, June 6, and benefited many affiliates of America's Second Harvest, the largest hunger-relief charity in the United States. Divisions throughout the country were very creative in marketing their campaigns such as Macy's West serving breakfast to their employees on Union Square in San Francisco and designing the store's windows.

Through "Bag Hunger," Partners in Time addresses the issue of child hunger, which is more acute in the summer when children do not have access to school-based meals. Since the project began in 1998, volunteers have collected food and equivalent donations totalling 18.5 million pounds, providing nearly 30 million meals for hungry families nationwide.

Divisional chief financial officers take on the additional role of "chief food officers" for this effort, challenging their respective divisions to surpass prior year contributions. For 2006, Macy's East, Macy's West, Macy's Home Store and macys.com led the company, and the Macy's Foundation gave $10,000 in their names to their local hunger-relief agency partners.