All Macy's divisions joined together in 2006 to create the "Back to Books" campaign to raise funds for Reading Is Fundamental (RIF), the nation's oldest and largest children's and family literacy organization. Macy's customers donated more than $1 million to support RIF programs during the July-to-September period – the largest customer-supported donation in RIF's 40-year history.

Donations support local RIF programs, provide reading resources nationwide, and also create a new Macy's Fund for Multicultural Resources to provide greater literacy resources to African-American, Hispanic and Native-American children and families in the United States. A library of 100 high-quality books and Story Sampler literacy activities will be given to local RIF school programs in the name of the Macy's store with the most successful RIF donation programs.