All Macy's divisions joined together in 2006 to create the
"Back to Books" campaign to raise funds for Reading Is
Fundamental (RIF), the nation's oldest and largest children's
and family literacy organization. Macy's customers donated
more than $1 million to support RIF programs during the
July-to-September period – the largest customer-supported
donation in RIF's 40-year history.
Donations support local RIF programs, provide reading
resources nationwide, and also create a new Macy's Fund for
Multicultural Resources to provide greater literacy resources
to African-American, Hispanic and Native-American children
and families in the United States. A library of 100 high-quality
books and Story Sampler literacy activities will be
given to local RIF school programs in the name of the Macy's store with the most successful RIF donation programs.