Because Macy’s, Inc. believes in helping to create stronger,
more vibrant communities, we invited our customers throughout the
year to join us in making a difference and “giving
back.” In 2010, customers contributed $24.6 million to
nonprofit organizations nationwide through our signature
programs.
Go Red For Women: 2010 marked Macy’s seventh year as national
sponsor of Go Red For Women, the American Heart Association’s
campaign for awareness and prevention of heart disease in women.
More than $4 million was contributed to the Go Red movement through
our Wear Red Day promotion and from our Thanks For Sharing holiday
rewards program. In seven years, Go Red has received more than $25
million from Macy’s and our customers.
Great Give Back Campaign: To recognize the 40th anniversary of
Earth Day, Macy’s Great Give Back campaign put the spotlight
on the National Park Foundation (NPF) in an effort to raise $1
million for our national treasure – our parks. Customers were
encouraged to make a point-of-sale contribution, which Macy’s
matched up to $500,000. A total of $1,027,725 was donated to NPF
and, since our partnership began in 2008, NPF has received more
than $8 million from Macy’s and our customers.
Reading Is Fundamental: Customers supported Reading Is Fundamental
(RIF), the nation’s oldest and largest literacy organization,
with donations totaling $3.2 million in 2010. More than $16.5
million has been raised for RIF since our partnership began in
2004.
Shop For A Cause: Shop For A Cause is our annual charity shopping
day event held in every Macy’s store across the country. In
2010 Macy’s raised $2.5 million in one day for regional and
national nonprofit organizations. More than $36.5 million has been
raised in the five years that Macy’s has held this signature
“give back” event.
Thanks For Sharing: Thanks For Sharing is Macy’s holiday
rewards program. In 2010 for the second consecutive year, $15
million was raised for charitable organizations across the country.
By enrolling in the rewards program during the holiday season,
customers are contributing to designated local and national
nonprofit organizations located in communities nationwide. In the
past eight years, Thanks For Sharing has raised more than $81
million.