Cause-Related Programs

Because Macy’s, Inc. believes in helping to create stronger, more vibrant communities, we invite our customers throughout the year to join us in making a difference and “giving back.” In 2016, Macy’s, Inc. and our customers contributed more than $28 million to nonprofit organizations nationwide through our signature programs.

Believe: Launched in 2008, the Believe campaign, which was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special, red Santa Mail letterboxes or online at Letters to Santa poured in from communities across the country and in total, Macy’s helped to raise $2 million for Make-A-Wish® in 2016 to help grant wishes of children with life-threatening medical conditions. Since 2003, together with our customers and associates, Macy’s has donated more than $100 million to Make-A-Wish through many projects.

Go Red For Women: Macy’s is the founding national sponsor of Go Red For Women®, the American Heart Association’s campaign for awareness and prevention of heart disease in women, launched in 2004. Approximately $5.2 million was contributed to the Go Red For Women movement in 2016 through our Go Red With Macy’s promotion and from our Thanks For Sharing holiday rewards program. Over 13 years, Macy’s and our customers have contributed more than $60 million to Go Red For Women. According to the American Heart Association, this contribution has helped to fund research and education efforts that are credited with saving 293 women’s lives every day.

Got Your 6: In summer 2016, Macy’s reprised its American Icons marketing campaign and its celebrated partnership with Got Your 6 to raise more than $1.5 million for the organization. Got Your 6 honors and empowers American veterans through top veteran-focused nonprofit organizations. Thanks to our customers' generosity, in total, Macy’s has raised more than $8.3 million for Got Your 6.

Macy’s Presents Fashion’s Front Row and Fashion Pass: New York Fashion Week got another dose of star power as Macy’s Presents Fashion’s Front Row brought the high-fashion runway to the mainstream. Macy’s Presents Fashion’s Front Row continued the company’s legacy of charitable giving as ticket proceeds from the star-studded event supported Ronald McDonald House of New York and the Council of Fashion Designers of America (CFDA) Foundation. Additionally, Macy’s partnered with CFDA Foundation and The Elizabeth Taylor AIDS Foundation for its annual Fashion Pass in-store cause program. In 2016, the event and cause program combined music, fashion and philanthropy to raise more than $2.3 million.

Shop For A Cause: In summer 2016, Macy’s held its 11th annual Shop For A Cause charity event, a unique, three-day shopping event created to support local charities’ fundraising efforts. More than 4,500 local charities registered to participate. Additionally, Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on Thanks to the generosity of our customers and associates, Macy’s raised more than $3 million for March of Dimes.

Thanks For Sharing: Now in its 14th year, Thanks For Sharing is Macy’s annual holiday rewards program. In 2016, $15 million was raised for charitable organizations across the country. By enrolling in the rewards program during the holiday season, customers are contributing to designated nonprofit organizations located in communities across the country, including Macy’s long-standing charity partners, Reading Is Fundamental and Breast Cancer Research Foundation. Since 2003, Thanks For Sharing has raised more than $171 million.