Several exclusive merchandising initiatives at Macy’s involve products with
a focus on international social responsibility.
Macy’s Path to Peace program includes colorful and symbolic baskets and
bowls hand-made by Rwandan weavers who survived the country’s civil war and
genocide. The products are available on macys.com and in selected Macy’s
stores. Introduced in 2005, Path to Peace has dramatically changed the
lives of many Rwandans. From public health initiatives and HIV/AIDS care to
the spirit of hope and reconciliation fostered by the weavers, the tangible
and intangible impact of the project is no longer measured by individual
weavers but by whole communities. More information is available at
www.macys.com/rwanda.
Macy’s Heart of Haiti program includes decorative pieces (such as textiles,
metalwork and housewares) made by artisans struggling to recover from the
tragic earthquake of 2010. The products are available on macys.com and in
selected Macy’s stores. Purchasing one of these handcrafted masterpieces
directly benefits Haitian artisans by allowing them to support their
families with dignity and purpose. With steady income comes better
nutrition, improved education and access to healthcare. Heart of Haiti also
offers new opportunities for artists to collaborate with U.S. designers,
strengthening artisan associations and inspiring and energizing their
communities. More information is available at www.macys.com/haiti.
GoodWeave™ Rugs -- In spring 2011, Macy’s introduced a collection of
decorative area rugs that have been certified by GoodWeave™, an
international organization that works to ensure rugs made by hand in Nepal
and India are free of child labor. The collection is carried in 10 Macy’s
stores nationwide. By buying a beautiful hand-crafted rug at Macy’s with
the GoodWeave label, shoppers are helping to support families and build
sustainable communities in Nepal and India, nations where poverty is
widespread. GoodWeave-certified rugs are woven by skilled adult artisans,
permitting educational opportunities for children who otherwise might be
required to work. More information about GoodWeave is available at
www.goodweave.org.