Diversity is at the core of the Macy’s, Inc. approach to doing business. It
touches all areas of our company. We expect our associates, our advertising and
in-store presentations, and the companies with which we do business to reflect the
diverse multicultural marketplace we serve.
Macy’s believes that different perspectives are important to our company and
we benefit greatly from the individual strengths of each associate. To serve our
diverse customers, we have to be a diverse company. Women represent 75 percent of
the workforce across Macy’s, Inc., and more than
65 percent of manager-level and above associates. Racial minorities represent more
than 61 percent of our associate team and represent more than 38 percent of our
Our Marketing and Advertising
A crucial part of our diversity strategy is our multicultural marketing. We use
powerful and evocative images, symbols and words to communicate our brand messages,
our special events and our merchandise selections to our diverse core customers.
And we deliver those messages via targeted media channels to reach customers where
and when they want to receive our messages. We also work with minority- and
women-owned agencies to ensure our concept development and ad placements are in
sync with our multicultural customer.
An integral part of connecting with our diverse customer base is through our
multicultural marketing initiatives. Through targeted media placement of promotional
messages and nationwide celebrations of heritage months, we aim to deliver unique
and engaging content to multicultural audiences. We work internally and with external
partners in developing relevant themes that are in line with Macy’s brand DNA,
and we host in-store events around the country that are free and open to the public.
Multicultural is an always-on strategy at Macy’s because it’s important we
reflect the communities we serve.
Having a supplier base that reflects our diverse customer base gives us a tremendous
competitive advantage, particularly because it enables us to source distinctive
merchandise to present in our stores and online. It also helps us give meaningful
support to businesses that contribute to the economic health of our local communities.
Our Supplier Diversity Program helps us identify and support emerging minority- and
women-owned businesses. In 2016, our company’s purchases from minority- and women-owned
business enterprises totaled more than $1 billion.
The Workshop at Macy’s, our company’s first business development program, was launched
to foster growth in the next generation of minority- and women-owned merchandise suppliers.
Conducted annually, this program is a foundational element of our commitment to vendor
diversity. With a total of 90 graduated businesses, 2016 marked the sixth year of executing
the program. This milestone hallmarks the continued creation of a viable pipeline of
enterprises that will grow to become successful partners within Macy’s, Inc. and other retailers.
Macy’s believes in partnership. That is why we have worked closely with key community
partners and organizations in the communities in which we live and work. Diversity and
inclusion are at the core of our Macy’s culture (see #macysculture on social media for
examples) and are reflected in the way we connect with our many diverse community partners,
sponsorships, and how we engage our volunteers to enhance our community involvement.
Macy’s, Inc. is proud of our track record as a caring and responsible corporate citizen.
In our ongoing commitment to diversity and inclusion, Macy’s, Inc. sponsors a wide range
of groups, programs and organizations:
- Hispanic Scholarship Fund
- United Negro College Fund
- Asian and Pacific Islander American Scholarship Fund
- 100 Black Men of America
- National Association of Asian American Professionals
- National Urban League
- National Minority Supplier Development Council
- Women’s Business Enterprise National Council
- Human Rights Campaign