We continued to emphasize the integration of stores and
online sites at Macy’s, as well as at
Bloomingdale’s. This has helped us create a 360-degree
view of the customer so we can serve her needs across channels,
which in turn drives sales in both stores and online. Our
investments in the infrastructure of our online businesses over
the past four years are paying off. In fiscal 2009, online
sales (macys.com and bloomingdales.com combined) were up 20
percent.