Macy’s continued to evolve in 2010 as one of the largest and
most skilled cause marketers in America, working with customers to
raise more than $23.8 million for worthwhile charities in 2010.
Macy’s remains a national sponsor of the American Heart
Association’s Go Red For Women movement, having collected
more than $25 million over seven years to fund life-saving research
and raise awareness among women of life-threatening heart disease.
Other major cause marketing programs at Macy’s in 2010
benefitted the Make-A-Wish Foundation, Breast Cancer Research
Foundation, Reading Is Fundamental and National Park Foundation.