Macy’s launched this energized new approach to customer
engagement by training more than 130,000 store associates in 2010,
reinforced with a refresher course in early 2011 and ongoing
coaching of associates on the sales floor. MAGIC Selling helps us
better understand the needs of our customers, as well as provide
options and advice. MAGIC Selling steps include: Meet and Make a
Connection; Ask Questions and Listen; Give Options, Give Advice;
Inspire to Buy ... and Sell More; and Celebrate the Purchase. It is
the largest training and development program ever conducted in the
company. MAGIC Selling is, in effect, Macy’s nationwide
in-store growth strategy.