Fashioned after New York City’s Soho location, a new
Bloomingdale’s opened in Santa Monica, CA, in 2010 to anchor
the Santa Monica Place shopping center. This contemporary
men’s and women’s specialty store occupies more than
101,000 square feet and was designed to capture the diversity and
culture of Santa Monica while adding a distinctive
Bloomingdale’s presence. The renovation and restoration of
the building was done in an effort to maintain the integrity of the
space and respect for the environment. Among the store’s
features is Bloomingdale’s “b-Style Bar,” a new
concept in personal shopping. Customers have the opportunity to
work with their own stylist who will escort them throughout the
store to assemble an entire look from head-to-toe. The high-tech
b-Style Bar includes wi-fi capabilities, PCs for instant connection
to the bloomingdales.com website, and a flat-screen TV airing
fashion shows and trend reports.