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Martha Stewart at Macy's
The fall 2007 launch of the exclusive Martha Stewart Collection across the country at all full-line Macy's stores represented the largest brand rollout in Macy's history.
To celebrate the launch, Martha Stewart surprised her entire studio television audience with a shopping spree at Macy's Herald Square in New York.
The Martha Stewart shops are prominently positioned within each Macy's store with a wall of tools and kitchen accessories anchoring the in-store design statement. the collection includes bed and bath textiles, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim items, all developed exclusively for the discerning Macy's customer.
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