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No one would have guessed that the small, fancy dry
goods store that opened on the corner of 14th Street and
6th Avenue in New York City in 1858 would grow to be one
of the largest department store retailers in the world.
But after several failed retail ventures, Rowland Hussey
Macy's determination and ingenuity paid off at the age of
36 with the launch of R.H. Macy & Co. He adopted a red star
as his symbol of success, dating back to his days as a sailor.
First-day sales totaled $11.06 but by the end of the first full
year, sales grossed almost $90,000. By 1877, R.H. Macy &
Co. had become a full-fledged department store occupying
the ground space of 11 adjacent buildings.
Always the innovator, Macy's is known for several firsts that
changed the retail industry. Macy's was the first retailer
to promote a woman, Margaret Getchell, to an executive
position, making business history. Macy's pioneered such
revolutionary business practices as the one-price system,
in which the same item was sold to every customer at one
price, and quoting specific prices for goods in newspaper
advertising. Known for its creative merchandising, Macy's
was the first to introduce such products as the tea bag, the
Idaho baked potato and colored bath towels. Macy's also
was the first retailer to hold a New York City liquor license.
By November 1902, the store had outgrown its modest
storefront and moved uptown to its present Herald Square
location on Broadway and 34th Street, establishing an
attraction for shoppers from around the world. With the
store's 7th Avenue expansion complete in 1924, Macy's
Herald Square became the "World's Largest Store," with
over 1 million square feet of retail space.
By 1918, R.H. Macy & Co. was generating $36 million in
annual sales. Yet, the prosperity of the retailer was never
more apparent than when the company went public in
1922 and began to open regional stores and take over
competing retailers. In 1923, the Toledo-based department
store LaSalle & Kock was acquired; the next year,
Davison-Paxton in Atlanta was acquired, and in 1936,
the Newark-based Bamberger's was purchased.
To help celebrate their new American heritage, Macy's
immigrant employees organized the first Christmas
Parade in 1924. The procession featured floats, bands,
animals from the zoo and 10,000 onlookers, beginning
a time-honored tradition now known as the annual
Macy's Thanksgiving Day Parade.
In 1945, the company expanded west and purchased
O'Connor Moffatt and Company in San Francisco. Two
years later, O'Connor Moffatt stores, including the
landmark Union Square store that opened in 1866,
were converted to Macy's after a survey indicated
that San Franciscans would welcome the name.
Macy's California broke new ground with the first
department store flower show in 1946. What began
as a fragrance promotion in the cosmetics department
now annually welcomes the spring season, treating
visitors to a botanical, cultural and community spectacle.
In 1971, Macy's Union Square store's lower level, once
cluttered with bargains, was transformed into "The Cellar,"
changing the way customers shop for housewares.
Due to its success, the Herald Square store followed
suit five years later.
On December 19, 1994, Federated Department Stores,
Inc. (now known as Macy's, Inc.) acquired R.H. Macy & Co.,
creating the world's largest premier department store
company. Federated Department Stores operated over
400 department stores and more than 157 specialty stores
in 37 states.
A & S Department Stores were converted to the Macy's
nameplate in May 1995. Also in 1995, Federated acquired
The Broadway Department Stores, bringing Broadway,
Emporium and Weinstocks to the Macy's family, as well as
six former I. Magnin stores; some 46 stores were converted
to Macy's. Following the lead of A & S, Jordan Marsh
Department Stores of Boston, already owned by Federated,
were converted to Macy's in March 1996. In January 2001,
Macy's absorbed 17 Stern's Department Stores located
in New York and New Jersey. In June 2001, Federated
purchased the Liberty House operations in Hawaii and
Guam, bringing the proud Macy's tradition and heritage
to the Pacific.
Macy's entered 2005 with about 240 locations, primarily
on the East and West Coasts. With the conversion of
Federated's regional store nameplates in March 2005,
Macy's grew to about 425 locations across the country.
In September 2006, with the conversion of stores acquired
from May Company, Macy's now serves customers
through more than 810 stores in virtually every major
geographic market in the United States, as well as the
macys.com Web site.
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