Increasingly, creative advertising is helping Macy's and Bloomingdale's break through the din of commercial messages to reach customers and set our brands apart. These campaigns reinforce the Magic of Macy's and the upscale fashion authority of Bloomingdale's.

For example, during the national telecast of the Emmy Awards in September 2007, Macy's launched a series of breakthrough brand ads featuring more than a dozen design celebrities behind unique merchandise sold in our stores and online - ranging from Martha Stewart and Donald Trump to Usher, Jessica Simpson, Tyler Florence, Sean Combs and Kenneth Cole. They were hailed as among the most memorable TV commercials produced in America in 2007. The campaign ads, which depict the celebrities interacting inside Macy's, are planned to continue in 2008 with some new faces and themes.

Recognizing that reaching its contemporary fashion customer requires a more targeted approach, Bloomingdale's is focusing its marketing on dramatic, direct and one-to-one approaches that highlight its designer merchandise and emerging styles.