Bloomingdale's Little Green Card promoted earth Day 2008 in stores and at www.bloomingdales.com with charity and customer benefits. ten percent of sales proceeds from this specially produced gift card were donated to the Natural resources Defense Council (NrDC). plus, the enviro-friendly gift card carrier featured "Simple Steps," a new NrDC initiative consisting of realistic tips that can easily make a difference for the environment.

Bloomingdale's, a store with a long history of collaboration with artists, museums and arts organizations, took the next step in fall 2007, connecting art with its customers and lifestyle trends. Bloomingdale's artrageous catalog, boasting a cover by acclaimed artist Hermann Nitsch, integrated nationwide event details and trend-right fashion. the New York City kickoff, co-hosted with Vanity Fair, benefited the New Museum of Contemporary art, and the 59th Street store windows showcased a retrospective of Bloomingdale's famed shopping bags.